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Why Do You Need A Website?

Having a presence on the web has now become a necessity! Whether it’s for your business, non-profit, class reunion or personal use, the web site has elbowed its way into the mainstream, right up there with the telephone and business card. Listed below are some of the common benefits of owning a web site:

Gain and maintain credibility

Market and advertise

Offer services and sell products online

Save money on printing literature

Receive instant feedback from visitors

Generate leads for follow up on sales efforts

Expand hours of operation

Increase distribution channels

Save money on staff (avoid repeating routine information)

Share time-sensitive information with customers, employees, investors, etc, i.e. prices, new products, etc.

Publish newsletters and other promotional materials

Include pictures, demos, samples, i.e., products, book reviews, audio clips, video clips, etc.

Provide directions to your business, including maps

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What Is Our Design Process

What happens when we start to work on your site? The process of getting a site online varies considerably depending on the particular site and its requirements. It can however be broken into four phases:

Stage One - Planning

You will be very busy at this stage, and so will we! Among the areas that require careful planning are your content, how you will reach your audience, what functionality you will require, where images for the site will be sourced, what search terms are likely to be important for your site, how your site will be maintained in the future and who will maintain it. These are the main issues, each site will have its individual issues that need to be addressed at this point. We will spend some time at this phase deciding on the best and most cost effective technologies and methods to use to achieve your aims.

Stage Two - Design and Development

The site design is put in place and a template for its final appearance is created. You will have constant input and together we will work on the design until it meets your requirements. At this point we will get any scripts or programming required in place and test them thoroughly. We will also install and configure your content management system, if you are using one.

Stage Three - Construction

The pieces are put together, content is added, images are manipulated and optimised and a real working site begins to take shape. We will work together to test all aspects of the site as they are integrated and to tweak them until the whole site is working smoothly.

Stage Four - Implementation

The site is launched and its use is monitored carefully for some time. This is a particularly important stage for those sites which incorporate a lot of user interaction, such as membership based or e-commerce sites. Changes are made as required and user feedback is examined carefully. We will also submit your site to major Search Engines and Directories at this stage, and can help you to plan a more extensive marketing campaign for your site.

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